In a crisis, every word counts. Abt stands with clients to help them communicate with target audiences when their messages are needed most. We reach target audiences with the information they need to counter harmful behaviors and provide action-oriented steps they can take to protect themselves, their families and communities.
By combining technical, communications and behavior-change expertise while applying the principles of behavioral-economics, Abt campaigns successfully encourage audiences to adopt recommended actions. Our approach changes complex behaviors and brings a sense of order to otherwise chaotic situations.
Abt promotes behavior change by crafting messages that resonate with audiences, working with partners to expand campaign messages using evidence-based practices. Due to the rapid start-up emergencies and disasters often necessitate, we continue to test and refine messages in real time and throughout the life of the campaign to ensure desired behavior change. We add targeted earned media, digital/social media, paid media, materials development, and IT support for a web and mobile presence, since that’s most often the only way to reach individuals with pertinent information during a disaster. Our team’s expertise, experience and bold thinking leads to lives saved in the midst of a crisis.
The CDC Community Interventions for Infection Control Unit updated the 2007 Interim Pre-pandemic Planning Guidance for state, tribal, local and territorial public health officials with a focus on introducing community mitigation measures during an influenza pandemic. To this end, additional influenza community-mitigation planning guides were developed for key decision makers in community settings. Abt developed strategic communication and dissemination strategies that can be quickly implemented. We also created media, social media and marketing materials to raise awareness about the availability of the planning guides and move the target audiences to implement the prescribed strategies. Additionally, we designed a comprehensive evaluation plan to assess the efficacy of the communication and dissemination strategies.
Crisis and Emergency Risk Communication (CERC)
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Abt Associates is an engine for social impact, harnessing the power of data and grounded insight to bring people from vulnerability to security worldwide. We think boldly to deliver solutions that cross disciplines, methods, and geographies. Abt provides impact through research, evaluation, and program implementation in the fields of health, social and environmental policy, and international development.